Wholesome Foods wants large illuminated signs for new store

As Wholesome Foods moves ahead with its plans for a second Meredale Valley store in the Wessex Mall, it hopes to have large illuminated signs in the same place for it grand opening.

Wholesome Foods has applied for a permit to vary the town of Meredale's sign bylaw regarding the maximum total area for fascia signs, which are fixed on surfaces such as walls.

The Council voted Monday to issue the permit subject to public input.

Notice will be given to adjacent property owners, and the application will be returned to council by November 10th.

Wholesome Foods is proposing a variance to allow two signs for the new grocery store at the north end of the mall.

The sign are to be halo-lit ó or indirectly illuminated ó and are composed of raised letters.

This type of halo-lit sign is new for Wholesome Foods, Jeff Etherington, who represents the company that does the Wholesome Foods fascia signs on Vancouver Island, told council.

"They are very happy itís going to be a new look for them" he said.

The sign is also co-ordinated with the architectural features of the existing building, as it is centred above the glass awning in the location previously occupied by the Save-On Foods sign, according to the report by planning technician Kelly Foisy and Peter Crawford, the director of planning services.

The proposed dimensions of the main Wholesome Foods illuminated signs are similar to those of the previous Save-On Foods sign, which had an area of about 40 square metres, they added.

Coun. Peter Thompson is looking forward to hearing from the business community, as she was concerned about the size and the fact when the city gives out sign variances, they tend to be for larger retailers, which suggests to her the city gives an "unfair advantage" to larger retailers.

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