One man's fascia sign is another's eyesore

The big signs above the DVD Nightz store in St Louis are something of a landmark. Fixed above the apex, the yellow and blue fascia sign is highly visible from either end of Park Road and the bus station.

It's been that way since the store opened in the early 1980s, bright and bold signs drawing people to the latest Brad Pitt blockbuster or Disney for the kids.

Store manager Craig Levine reckons restrictions on signs by the Moston City Council will cost him a minimum of $4500 to comply. A rule banning fascia signs above apex height would mean having to tear down several large fascia signs and do some rebuilding work.

Businesses across the city are coming to terms with a signs bylaw that will drastically cut the number of fascia signs on corner dairies, shopping strips and in suburban villages such as St Louis.

The bylaw has been drawn up in conjunction with plans to ban illuminated signs on the Princess Street and other popular centres such as Monsall, Bakewell and Carnforth.

Once it is passed in June, businessmen like Mr Levine will have 12 months to comply.

Mr Levine would like the council to meet some of the costs but knows that will not happen.

Mike Peck, who has run a chemist store in the Higham shops for 9 years, said the rules "completely unnecessary and draconian" and would cost him a great deal of money to comply with.

He has three above-apex illuminated signs that will have to come down, a $2000-plus fascia sign that did not comply, window advertising exceeding 30 per cent and four a boards outside the shop.

The signs were tasteful, added colour and did nothing to impair the visual look of the area, he said.

Shirley Kay said she needs large illuminated signs to attract customers to her ladieswear business, just off Princess Steet, because she could not rely on passing traffic.

"I think it will be the end of us. I'm not going to spend money taking those signs down. If they remove them I will close the shop and sign on the dole" she said.

gt grafix


Friday September 22, 2017

gt grafix invests in a RollsRoller®.

..... read more


Testimonials

"All efforts are appreciated and we're very pleased with our new van signs. They give our company a much more professional image"
Daniel Greenfield | Bury Plastering

"Ordered my magnetic signs on Monday morning and they were ready Tuesday afternoon. Great service."
Martin Simons | Martin's Finance

"Being a high class Ladies hairdresser we required a top of the range fascia signs to showcase the quality nature of our business. We contacted loads of companies but the professionalism of gt grafix stood out a mile and we are delighted with our fascia signs."
Julia Mowbary | Julia Mowbary Hair Design